About Us

Our Story

About Daisy & Co. Mercantile

The Art of Calm Dog Care

Daisy & Co. began at home, with five small dogs: Daisy, Hugo, Pippa, Ruby and Fergus. They're the reason Mercantile exists, and the first to test everything we stock.

Since 2020 I've fostered around 100 dogs, many of them small, nervous or carrying a difficult past. Along the way I learned that small dogs often get overlooked. Harnesses that rub, collars that are too heavy, toys built for big dogs. I wanted a place to find the things that actually work for them.

Mercantile is a small, carefully chosen collection of products I use and love with my own dogs. Everything is picked for enrichment, comfort and wellbeing first. If it hasn't earned its place at home with my pack, it won't be on the shelf.

What you'll find here

• Enrichment that encourages calm, not chaos
• Lightweight, comfortable gear made with small dogs in mind
• Thoughtful gifts and hampers, packed with products we've tried and tested
• Pieces from independent makers and brands we genuinely trust

Why we do it

Every dog deserves to feel safe, comfortable and understood. Whether you're shopping for your own dog or for someone else's, you'll get honest recommendations and products chosen with care.

Lauren, founder of Daisy & Co.